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Get ready - MarketingSherpa has got a new name. The publication was adopted from it's US publisher earlier this year and it's now time to fully Chinwag the newsletter. The new name is MarketingMonitor.
about:
MarketingMonitor is a newsletter focusing on what's working for advertising, marketing and PR professionals. Each week interviews with marketing professionals are worked into detailed case studies to bring readers comprehensive summaries assessing the success of online and integrated marketing campaigns.
your stories:
we're always looking for great case studies, news and interviews for the newsletter. So if you're a PR person looking for coverage for your client or a business with an interesting story to tell, please drop the editor a line and we will be in touch.
recent case studies and reports:
Look below for links to the full case studies from recent weeks. For the full issues, visit the archive.
| BBC Essentials Case Study | 11/02/2001 | |
| Butterkist Popcorn Case Study | 12/06/2001 | |
| Hoovers.co.uk Case Study | 26/06/2001 | |
| Britannica Case Study | 10/07/2001 | |
| Online Advertising Report | 26/07/2001 | |
| Refresh SMS Case Study | 28/08/2001 | |
| Lloyds TSB Case Study | 11/12/2001 | |
| Crackermatic Viral Case Study | 24/01/2002 | |
| The Future of Email Marketing | 14/03/2002 |
other resources
Chinwag have plenty of other resources for online marketing professionals. Take a look around the site and you will find:
advertising
MarketingMonitor readers include many senior marketing professionals. If you would like to reach this audience, please contact our sales team.
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