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iTV: a view from the trenches

The survey
Over the summer of 2002, Chinwag worked with iTV marketing specialists, Weapon 7 on a research project. The aim was to discover how iTV was perceived by the digital media industry.. As well as gauging how well iTV is understood and where it's future may lie, the survey looked into whether it is viewed as a positive addtion to the marketing mix.

If you want to find out what the survey revealed you can download the full results report right now. For your free download, just click on the link below.

Download the survey NOW

iTV: A View from the Trenches (3.17mb)

If you have any problems downloading, please send a message to Chinwag and we'll email a copy to you.