» uk-netmarketing: top books

uk-netmarketing's required reading, a list of books that'll give you an insight into the heady world of new media...as recommended (and in some cases written by) members of the mailing list. All Chinwag reading suggestions can also be found on the quick reference page.

If you have any recommendations, please let us know and we'll add them to the list. Alternatively you could try Amazon's marketing section.

	World Wide Web Marketing (by Jim Sterne) » buy now
	Brand Leadership (by David Aaker, Erich Joachimsthaler) » buy now
	Email Marketing (by Jim Sterne) » buy now
	We, Me, Them and It (by John Simmons) » buy now
	Culture.com (by Peg Neuhauser) » buy now
	The Tipping Point (by Malcolm Gladwell) » buy now
	No Logo (by Naomi Klein) » buy now
	Clicks and Mortar (by David S. Pottruck, Terry Pearce) » buy now
	Making the Cisco Connection (by David Bunnell, Adam Brate) » buy now
	Amazon.com - Get Big Fast (by Robert Spector) » buy now
	The Cluetrain Manifesto (by Christopher Locke, Rick Levine) » buy now » website
	Net Results: Web Marketing that Works (by Rick E. Bruner) » buy now
	Death March (by Edward Yourdon) » buy now
	Designing Web Usability: The Practice of Simplicity (by Jakob Nielsen) » buy now
	The Mythical Man-Month : Essays on Software Engineering (by Frederick P. Brooks Jr. » buy now
	Information Architecture for the World Wide Web (by Louis Rosenfeld » buy now
	11 Immutable Laws of Internet Branding (by Al Ries, Laura Ries) » buy now
	The Future Of Brands (edited by Rita Clifton and Esther Maughan) » buy now
	What Makes Winning Brands Different (by Wolfram Woerdermann and Andreas Buchholz) » buy now

older books->

go to quick reference books page

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